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RINGCENTRAL COMPLIANCE GUIDE

RingCentral 10DLC
Registration Guide

Navigate RingCentral's specific TCR requirements, from brand vetting to campaign approval, ensuring 100% compliance and maximum messaging throughput.

TCR & Carrier Aligned
Updated for 2025
RingCentral Compatible

RingCentral Messaging Compliance Landscape

RingCentral users deploying SMS/MMS campaigns face strict enforcement of 10DLC regulations. As a major business communications provider, RingCentral requires full TCR registration to ensure message deliverability across the major carrier networks (AT&T, T-Mobile, Verizon). Failing to register correctly results in blocked messages, throttling, and potential fines.

Brand Vetting

Mandatory EIN/Tax ID verification to establish a Trust Score.

Campaign Registry

Specific use case declaration (Marketing, Mixed, etc.) is required.

Carrier Filtering

Aggressive filtering of unregistered traffic to prevent spam.

Blocking Risk: Unregistered 10DLC traffic on RingCentral is subject to increasing carrier penalties. Without a vetted Brand and approved Campaign, your business SMS messages are likely to be blocked, disrupting customer communication.

RingCentral-Specific Compliance Requirements

To achieve approved status within the RingCentral Admin Portal, organizations must meet specific criteria that align with The Campaign Registry's standards. Missing any of these elements often leads to rejection.

  1. 1

    Exact Business Entity Match

    The Legal Business Name and Tax ID (EIN) entered in RingCentral must match IRS records exactly. Even minor typos or "Doing Business As" (DBA) confusion can trigger a rejection.

    Recommendation: Use our Brand Consistency Checker to verify your details before submitting.
  2. 2

    Website & Privacy Policy

    RingCentral vetting requires a functional business website. Crucially, your Privacy Policy must explicitly state that mobile numbers and consent are not shared with third parties for marketing purposes.

  3. 3

    Compliant Sample Messages

    You must provide sample SMS content. These samples must include opt-out language (e.g., "Reply STOP to unsubscribe") and identify the sender (Brand Name). Vague samples are a top rejection reason.

  4. 4

    Call-to-Action (CTA) / Opt-In Disclosure

    You must document how you obtain consent (e.g., a web form, verbal agreement, or contract). RingCentral requires proof that the consumer explicitly agrees to receive messages.

Technical Details: RingCentral & TCR

Understanding the technical flow between RingCentral and The Campaign Registry helps in troubleshooting and optimizing your setup.

Registration Flow

  • Step 1: Data submitted via RingCentral Admin Portal.
  • Step 2: RingCentral validates and pushes data to TCR (The Campaign Registry).
  • Step 3: TCR conducts Brand Vetting (Identity check) + assigns Trust Score.
  • Step 4: Upstream DCA (Direct Connect Aggregator) reviews Campaign for carrier compliance.

Standard vs. Enhanced Business SMS

RingCentral offers "Enhanced Business SMS" which is subject to 10DLC rules. This differs from P2P (Person-to-Person) traffic. Even low-volume usage requires registration to ensure messages are not filtered as spam by carriers.

Trust Score Impact

Your Trust Score determines your daily message throughput. A higher score means higher limits. MyTCRPlus helps optimize your brand profile to maximize this score.

Implementation Roadmap

Follow this phased approach to ensure a successful RingCentral 10DLC registration without delays.

Phase 1

Preparation & Audit

Verify EIN, update website, and draft compliant privacy policy.

  • • Check EIN match
  • • Update Privacy Policy
  • • Draft Samples
Phase 2

TCR Registration

Submit Brand and Campaign details via RingCentral Admin Portal.

  • • Submit Brand
  • • Select Campaign
  • • Await Vetting
Phase 3

Assignment & Monitor

Assign numbers to approved campaign and monitor throughput.

  • • Link Numbers
  • • Test Delivery
  • • Monitor Health

Simplify RingCentral 10DLC Compliance

MyTCRPlus RingCentral Compliance Kit includes pre-validated consent templates, TCR campaign configurations, and audit-ready documentation libraries tailored for RingCentral users.

RingCentral 10DLC FAQ

Does RingCentral require 10DLC registration for all numbers?
Yes. RingCentral mandates 10DLC registration for any local long-code number sending SMS/MMS to major US carriers. Unregistered traffic is liable to be blocked or heavily throttled by carriers like AT&T and T-Mobile.
Which TCR use case applies to RingCentral business texting?
Most general business communication falls under "Low Volume Mixed" or "Customer Care." However, if you are sending marketing blasts, you must select "Marketing." Choosing the wrong use case is a common cause of rejection.
What are the penalties for non-compliance on RingCentral?
Carriers may impose fines for unregistered traffic, and RingCentral will pass these fines to the customer. More commonly, your messages will simply fail to deliver (blocking), disrupting business operations.
How long does RingCentral 10DLC approval take?
Brand vetting typically takes 1-3 business days. Campaign approval generally requires 3-5 business days. However, low Trust Scores or "Manual Review" triggers can extend this timeline to 2+ weeks.
Can I use a Sole Proprietor registration on RingCentral?
Yes, if you do not have an EIN. However, Sole Proprietor campaigns have lower throughput limits and stricter daily volume caps compared to Standard Brand registrations.

Disclaimer: This content provides general information about RingCentral SMS compliance requirements and does not constitute legal advice. Compliance obligations vary based on business model, message content, recipient jurisdiction, and applicable federal/state regulations. Organizations should consult qualified legal counsel for guidance specific to their messaging programs. MyTCRPlus does not provide legal advisory services or regulatory representation. RingCentral is a registered trademark of RingCentral, Inc.